![]() Hence the competition with cars such as the Jeep Renegade and Toyota RAV4. It provides one of the lowest entry costs for a family-friendly SUV. The most popular Kia model is the Kia Sportage SUV. This has since become a worthy competitor to Toyota and Honda, who are regarded as the kings of reliability. ![]() In its pursuit of the brand, the Korean company has poured billions of dollars into the research, development, and manufacturing of its cars. Faced with a reputation in dire need of change, company executives realized they needed to raise the bar for brand quality. The cars didn’t do much to capture the public’s attention besides being cheap. The company’s initial line-up for America was full of poorly built cars. Kia’s entry into the United States and other global markets has not been smooth sailing. However, the momentum has swung in the opposite direction, as this has not been the case for more than a decade. ![]() Why? Because, at some point couple of years ago, Kia built poor cars and Kia reliability had gotten stuck in the mud. When you get to any online forum or comment section, any praise made on the Korean brand will be immediately dropped as propaganda. Kia is a brand that many online commentators would love to hate.
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